I Think therefore I Am, but are we ourselves if our thoughts are not our own? We often conflate our own true thoughts with those we have been conditioned to believe, and it is hard to be yourself while thinking like everyone else.
For me, its constantly challenging assumptions. What do we assume to be true without compelling evidence. Most people and businesses don't get ahead by conformity, they get ahead by being a contrarian and correct. Being correct, requires seeing opportunities others miss.
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